branding + web design
Empowering a new national initiative to improve youth social and mental wellbeing with a resonating brand and landing page.
JW. McConnell Family Foundation
Studio Jay Wall
(contract branding partner)
(web design + implementation)
Web Design + Implementation
*I also was their social innovation lab advisor
initial exploration - ideation session
website design + implementation
Mobile fully takes advantage of this layout with easy to flip through content and sections.
large banners + centralised copy
Large banners and a scroll-down interaction works well with the current site due to the short copy under each section. This relieves the user from having to click many buttons just to consume short pieces of information (and wait for load times).
The choice of centralising the body copy is also to balance out the shortness of each section. However, see below to how I would change this design below.
what I would do differently now
1. Website Layout: Due to the shortness of the content, I decided to centralise all body text. This was a lazy and not very elegant solution. If I had more time, I would play around with more sophisticated grids and had a 3-level typographic hierarchy to separate out content better.
2. Information design: Since many of the concepts of WellAhead is new to most of our audience + target users, I could have also added a few more infographics or icons to illustrate our value better.